Who Has the Most Followers on Instagram in 2021?

Who Is the Most Followed Person on Instagram in 2024?

As one of the most popular social media platforms in the world, Instagram boasts 1.4 billion active users in 2024.

Who is the most followed person on Instagram? In this post, we explore the 10 most followed Instagram accounts.

Most followed Instagram accounts: table

Rank	Instagram account	Number of followers (as of August 2024)
1	Instagram @instagram	676 million
2	Cristiano Ronaldo @cristiano	636 million
3	Lionel Messi @leomessi	504 million
4	Selena Gomez @selenagomez	425 million
5	Kylie Jenner @kyliejenner	398 million
6	Dwayne Johnson @therock	396 million
7	Ariana Grande @arianagrande	377 million
8	Kim Kardashian @kimkardashian	361 million
9	Beyoncé @beyonce	316 million
10	Khloé Kardashian @khloekadashian	307 million

Who has the most followers on Instagram: Top 10

1. Instagram (676 million)

The most followed Instagram account is the social media platform’s very own, with 676 million followers.

Its lead as the account with the most followers on Instagram isn’t the only thing that makes it stand out. It is also the only brand account on the list of 10 most popular Instagram accounts; the rest are high-profile individuals including music artists and sportsmen. For context, the next brand account on the list is Nike’s, in 11th place with 304 million followers.

2. Cristiano Ronaldo (636 million)

Coming in second on the list is Cristiano Ronaldo, making him the most followed person on Instagram. With 636 million followers, each one of the Portuguese star’s Instagram posts has a massive reach, which makes him the most sought-after Instagram influencer. The footballer, in fact, topped the Instagram Rich List in 2023, pocketing $3.2 million per endorsed Instagram post.

3. Lionel Messi (504 million)

The second-most followed person on Instagram is the second soccer player on the list, Lionel Messi. With just over 1,200 posts so far, the Argentinian forward isn’t as active as the others on the list. But his reputation as one of the best players in the world has earned him 504 million followers.

4. Selena Gomez (425 million)

The fourth-most followed Instagram account belongs to Selena Gomez. It’s interesting to note that Gomez once ranked as the most followed woman on Instagram, until she was toppled in early 2019 by fellow singer Ariana Grande, before regaining that title again.

Gomez is also known for using her platform to raise awareness about mental health issues, making her presence meaningful beyond entertainment.

5. Kylie Jenner (398 million)

Rounding out the top five is American media personality Kylie Jenner, with 398 million followers. A member of the Kardashian-Jenner clan, she has built an empire with her cosmetics brand, Kylie Cosmetics.

She’s also the second-most followed female on Instagram and her posts are a mix of promotional content for her products, stunning selfies, and glimpses into her luxurious lifestyle.

6. Dwayne Johnson (396 million)

Jenner is followed by former professional wrestler Dwayne Johnson, popularly known by his ring name, “The Rock.” He has amassed 396 million Instagram followers to date, who are privy to his rigorous workout routines, motivational messages, and family moments on the social media platform.

7. Ariana Grande (377 million)

After Johnson, singer Ariana Grande is the seventh-most followed person on Instagram. With 377 million followers and counting, this also makes her one of the most followed females on Instagram.

Despite being on this top 10 list, the pop sensation has just over 200 published posts on her profile. They feature behind-the-scenes looks at her music career, glamorous photoshoots, and personal life snippets.

8. Kim Kardashian (361 million)

With 361 million followers, Kim Kardashian is a reality TV star turned business mogul. Her Instagram is a blend of high-fashion photos, family moments, and promotional content for her various ventures, including KKW Beauty and SKIMS. Kardashian's influential status in pop culture ensures a consistent stream of followers.

9. Beyoncé (316 million)

Beyoncé, a powerhouse in the music industry, also boasts a significant Instagram following. Her account features striking visuals from her performances, fashion statements, and personal insights. Beyoncé’s posts are often artistically curated, reflecting her creative genius and influence in the entertainment world.

10. Khloé Kardashian (307 million)

Wrapping up the list is another member of the Kardashian-Jenner family, Khloé Kardashian, with 307 million followers. Khloé has expanded her influence beyond television, becoming a successful entrepreneur with ventures in fashion and beauty. Like those of many celebrities, Khloé publishes a curated mix of personal and promotional content on her Instagram profile.

Most followed Instagram accounts: FAQs

What is the most followed Instagram account?

Instagram’s very own account is the most followed Instagram account. As of August 2024, it has 676 million followers, one of only two profiles to have surpassed the 600-million milestone.